I' m Seb,
Nice to meet you!
Hi :)
Let me introduce myself...
I'm a Designer, an innovator and a curious wonderer on an atypic journey. Good fortune brought me extraordinary experiences, such as co-designing with a few leading brands in Design & Digital.
My life story was designed through the people I met...
So I wish that you, being here, means the start of interesting conversations, enriching human connexions and, maybe, memorable collaborations!
Say hello :) I'd love to chat!
my journey so far...
2021-2023
HalfSerious Innovation Studio
Product Lab Director & Design Coach
Established UX and HCD Practice
Conceptualized Game Changing Products
2015-2016
Luxury Retreats (Airbnb Lux)
UX Evangelist & UX Design Lead
Established UX Practice & Design Studio
Conceived Innovative Travel Products
2016-2018
Witioo (failed startup :(
Founder & Design Director
Connecting Citizen Solidarity for Peace
2018-2020
2020 Technologies
UX Studio & Creative Design
Established UX Practice & Design Studio
Conceived End-to-End 3D Design softwares
2013-2014
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LAB
TC Media | Lab + Incubator
Digital Business Creative & Product Designer
Pivoted Traditional Media Properties to Digital Models
Conceived & Designed Innovative Digital Products
Coached Digital Transformation & Agile
2014-2015
inovestor (again :)
VP innovation & Design
Design Direction of FinTech Products
Implemented Innovation Management Framework
2007-2013
inovestor
VP.exe & UX Design
Design Direction of FinTech Products
Established Design Studio
Acquired by
1999-2008
ideonova lab
Co-founder & Innovator-in-chief
World's 1st web-based CMS
Coached Digital Transformation
Conceived Travel Product (Booking Engine)
Some of the Teams I had the chance to learn & design with:
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Anatomy (mind, personality, skills)
Emphatic, authentic, social… a lot of my softs skills naturally drove me to specialize in UX Research & and Human Sciences since 1999.
My insatiable curiosity helps me foresee digital trends and market disruption, innovate tech and design for digital evolution & resilience.
Entrepreneur, I have a keen eye for identifying business and market opportunities, while understanding business related challenges.
Strengths
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Identify Root Causes (Business, Tech, Culture)
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Lead Design & Digital Solutions
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Ideation & Innovation
Specialities
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User eXperience Design
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Workshops & Coaching
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N.D. (I.P.) Mandates
Accomplishments (impact, legacy)
As I always seek to learn from the most diverse experiences and people as possible, I had the chance to work with a wide range of organizations, expertise, and industries, from Startups to world-renowned brands.
My journey brought me to specialize in establishing Innovation Labs, UX Practices and Design Studios, helping companies launch and reach Digital Transformation and develop next-generation products and strategies.
Digital solutions being short-lived by definition, my real accomplishments lay on the impact I had, the skills & methods I learned and shared, and on the contribution I made in others thriving in their craft.
Aspirations (hopes, wishes, goals)
Live fulfilling work & human experiences
Ever-improve myself, skills & knowledge
Learn, discover and wonder
Share discoveries and creativity
Coach talents and nurture growth
Leave a positive legacy
view my Empathy Map
Leadership is about...
...others first!
Design Direction is about inspiring, coaching, empowering... in the right Direction!
Its a Team game!
I believe that, as in sports, Team Dynamic thrives on each player surpassing themselves. Create momentums ...
I use co-creativity to build consensus, not on a particular Design but rather around the problem it tries to solve, and the right path to solving it. Once the team falls in love with a problem first, root causes and their ultimate solutions become a common quest, a team purpose, above and beyond individual contributions...
Design Direction is not so much about the success of a particular Design, but rather the successful dynamic that created it.
And its true impact can be measured though each player's growth and sense of belonging.
It's not about being the best Designer, but about making everyone better Designers!
WE ARE ALL DESIGNERS
- IDEO
some of my thoughts on...
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digital
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I truly believe that we live in the most exiting era of Digital, where technologies are converging to fundamentally change every aspect of society, economy and humanity evolution.
From software, hardware, communication, to Generative AI, digital is about empowering humans in their quests, may it be creativity or productivity.
As a curious technology enthusiast, I feel grateful to live in such times where both my creative self and innovating mind can explore, learn and experiment with exponential possibilities.
view my digital skills mapping (pdf)
design
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Design is often confused with one of its sub-skillsets: may it be Graphic Design, Architectural Design, etc. Most of people only think of the aesthetic aspect of the trade...
Design is more of a process to me, converging Science and Creativity to better understand root causes and true purposes in order to conceive meaningful and impactful solutions.
Alongside ingenuity, design integrates imagination, intuitiveness, empathy and co-creativity.
True Design goes beyond function and aesthetics. Design should aim to create connections, emotions, experiences and memories...
UX
UX Design, to me, is about human behaviours.
by removing any friction points in their interactions with the Brand. Moreover, it seeks users' holistic delight throughout their experience, providing the right content/service, the right way, to the right user, at the right time!
As UX Researchers seek useful quantitative & qualitative Data for the team to build their hypotheses on, UX Designers focus on co-creating solutions and prototypes for faster assumptions' validation.
Design Direction is about aligning everyone on the Strategy for:
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informing (ergonomics, medias, …)
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telling (storytelling, UX writing, …)
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helping (interactions, functionalities, …)
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enjoying (intuitiveness, gamification, motion, …)
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connecting (from conversing to converting, …)
Design Direction is to facilitate the co-creation of every potential solutions, focussed on current priorities, and to ensure that the bests ones are pursued.
UI
UI Design is about seducing users into relating
by communicating visual harmony and effectiveness that will inspire the desired emotions to the targeted segment, demography, culture, etc.
UI Design is more than visually pleasing mockups and assets, its about accurately illustrating and complementing the essence of what needs to be communicated.
UI Design Direction is about helping UI Designers create emotions for:
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inspiring (ambiance, mood, …)
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communicating (visual storytelling, infographics…)
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relating (visuals, colours, …)
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engaging (interactions, motion, Juicy feedbacks…)
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connecting (humanization, gratification, …)
Design Direction is translating the Visual strategy and Brand's Design Language into a Design System for sustainable coherence and velocity.
Typography
bar
counter
shoulder
ascender
serif
stem
descender
&
Enough about me...
What about you?
All meaningful human connections start with a simple :
hello ;)